Back in 2013, our founder Elizabeth Rossiello set out to challenge the status quo by developing fast, easy and cost-effective cross-border payment solutions for African businesses. And now, eight years later, we have grown into a global fintech company that is accelerating economic growth in frontier markets through our best-in-class foreign exchange, payments, and treasury services.
As our platforms BFX and TransferZero grew over the years, we realised that our customers are looking for more than just a technical product suite. They are seeking a partner who has both the technical solution to their needs as well as the expertise to help their business grow. They are less interested in whether they use us “via web” or “via API” – they care about what we can do, not how we can do it.
We realized it was time to make a change in how we talk about AZA Finance, from a product-led approach to a service-driven one. We have always put customers at the forefront of everything we do, and this shift allows us to better serve our customers’ cross-border needs, bringing us one step closer to building a better and stronger financial infrastructure for frontier markets. And by updating our logo/colours at the same time we are unlocking a new chapter of our growth.
Introducing the new AZA Finance!
With this redesign, we set out to retain all the core essence of our logo, the unique blend of major African flags, while creating space for the brand to grow and connect with businesses globally with our new colours. Our new logo allows us to maintain our African roots while showcasing our global expansion. The vibrant contrast between darker and lighter colours in our logo demonstrates who we are as a brand: reliable, yet young and vibrant.
What will change for our customers?
Not much will change right away. You will refer to us as “AZA Finance” instead of “BFX” and “TransferZero”. We have also revamped our website to reflect these new changes, so be sure to check it out here. Besides that, the logos and colours on our platforms will look different, but that’s about it. You can still access your account via the same link (you will automatically be redirected), using your current email and password. You won’t need a new account.
And most importantly, the core experience of our platforms, our speed, reliability, and customer service will remain unchanged.
Welcome to the new AZA Finance and we are excited to leap into the new stage of our journey with you!